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Personality-based Life Coaching

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Order your copy of The Power of Personality...

"Never send a Peacock to do a Panda’s job, and other useful tips. A fresh way to see the 'civilized' world through the lens of the natural one. A fun and funny journey into what makes us tick (and roar, and purr, and…)"

Katie McElhenney
Story editor, Writer

It's Always Sunny in Philadelphia, Mythic Quest


"Communication is not just about speaking clearly, it’s about speaking in way that can be understood by the other person. That’s what Gee’s book teaches us."

Jamie Jo Hoang

My Father, The Panda Killer

The Power of Personality is not just the freshest, fiercest book on personality typing, but a guide to tearing down stale assumptions on what makes us who we are.

All the fun of zodiac signs and all the empiricism of Joseph Campbell, The Power of Personality introduces readers to a step-by-step guide on how to personality type based on 16 easy-to-remember animal archetypes: 

THE GATHERERS: the Stag, the Beaver, the Elephant, the Bear

THE HUNTERS: the Fox, the Shark, the Peacock, the Butterfly

THE SHAMANS: the Dolphin, the Giant Panda, the Baboon, the Humpback Whale

THE SMITHS: the Killer Whale, the Spider, the Chimpanzee, the Owl

Based on the Youtopia Project method created by author Eric Gee, this book is for romantics and pragmatists. It will take you on a journey that re-examines, clarifies, and in some cases, debunks previously held assumptions on personality (birth order, cultural stereotypes, extroversion vs. introversion, type-A personalities).

Most books consist of a simplistic, often inaccurate, test followed by descriptions and prescriptions. But a treatment can be damaging if the diagnosis is wrong. The Power of Personality is unique in that it trains you to be the test. No more arbitrary questions. No more mistyping. No more damage.

The Power of Personality...

DISMANTLES the widely accepted, yet antiquated, dichotomy of the MBTI family tree, introducing an intuitive typing method the author has developed over a decade of real-world experience working with actual people, not abstract theories.
POPULARIZES personality typing with fun, easy-to-remember animal archetypes that immediately evoke emotions in the reader, differing vastly from the cold, forgettable letter combinations and number designations featured in MBTI and the comparable Enneagram. 
REJECTS the crude, cookie cutter assessment that other personality systems center their prescriptions around—treatments are only as good as the diagnosis, and no one should be diagnosing by checklist. The Power of Personality teaches the reader to be the test.
ENTERTAINS with cultural allusions, ranging from Outkast’s Idlewild to Carl Sagan’s theory on interdimensional perception, and professional and personal anecdotes, told with an intellectually breezy, self-effacing voice. 
Order your copy of The Power of Personality...
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